Volunteer board members of the after-school enrichment program, Kids on the Block, wanted to reach potential donors as a way of funding and sustaining the program that meets the needs of 675 children each year.
After meeting with teachers, volunteers, parents and participating children, we presented a compelling story through multimedia channels and print, that showed how vital the volunteer-based program was in meeting the needs of working families and improving academic achievement among participating students.
The campaign demonstrated to potential donors and community influencers that the program was key to the health and well-being of families and children, and ultimately, the community. The materials support a $175,000 annual campaign to help sustain the program.
More information: MayorsBall.com/Kids_on_the_Block.php